Design Tips We Wished We Heard When We Started
By now, you should be well entwined with the ethos at Lavon, we like to keep things simple. The time you spend thinking on a business idea leaves more time for your customers to find someone taking action. I have four key areas of design I’ve come to love when it comes to website design, and they are: Navigational Architecture, Simplicity, Colors, and Responsiveness.
It is a trend recently for companies already with an established customer base, to increase the complexities when it comes to purchasing or learning about a product. Let’s take Samsung note 20 – a scroll-based website on key features of the product. There are many reasons why companies do this, one being an online experience, but I think it’s essential to consider the different user experiences in a premium product. I would like to see the heatmaps on this page to see whether not people reach the end or end up leaving the page sooner.
Intuitive navigation is hard to master, but it is when you have your UX team on-board when designing the interface of your website. Prototyping, and receiving feedback on what your customers want during their journey. Ideally, a visitor should land on your site and not have to think extensively about where to click next. Moving from point A to point B should be as frictionless as possible. Designers have come to this by having menus which follow as you scroll, or a sitemap in the footer. Don’t offer too many navigation options per page. Again, simplicity! Include links within your page copy, and make it clear where those links go. Try wireframing your website based on a users journey to see where they end-up.
Don’t make users dig too deep. Try making a basic wireframe map of all your site pages arranged like a pyramid: Your homepage is at the top, and each linked page from the previous forms the next layer. In most cases, it’s best to keep your map no more than three levels deep.
Basically, don’t use a lot. The Handbook of Computer-Human Interaction recommends using a maximum of five (plus or minus two) different colors in your design. Typefaces: The typefaces you choose should be highly legible, so nothing too artsy and very minimal script fonts, if any. For text color, again, keep it minimal and always make sure it contrasts with the background color. A common recommendation is to use a maximum of three different typefaces in a maximum of three different sizes. Graphics: Only use graphics if they help a user complete a task or perform a specific function (don’t just add graphics willy-nilly).
In addition to keeping your navigation consistent, the overall look and feel of your site should be similar across all of your site’s pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where consistency has a positive impact on usability and UX. That’s not to say every page should follow the same layout. Instead, create different layouts for specific types of pages (e.g., landing pages, informational pages, etc.). By using those layouts consistently, you’ll make it easier for visitors to understand what type of information they’re likely to find on a given page.
We are all using them, don’t think your customers aren’t – they require a dynamic experience across multiple channels, don’t let your customers choose others who are better