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Melbourne Digital Agency​

Social Media Agency that connects, engages, and converts.

Lavon Global is a multicultural team with varied lives, goals and viewpoints. A revolutionary approach to B2B services through virtual ecommerce. Pioneered by a visionary approach towards small business improvements bringing forward unique approaches to problems.

Social media agency campaigns built for your audience

Whether you are looking to build brand awareness, increase your customer engagement, drive more sales or acquire more customers, our social media marketing services provide end-to-end capability to help you achieve your goals.

Our campaigns will connect, captivate and engage your target audience with a data-driven focus and creativity that converts. We do this by understanding your brand, target audience and aligning each element to your goals and objectives. Our social media advertising and management services utilise social platforms such as Facebook, Instagram, LinkedIn and channels that provide hyper targeting precision. Our bespoke and tailored approach allows us to connect with your audience with a short, medium and long term focus that align with your marketing budget and investment.

What does this mean for your brand? It provides strategic and executional capability, and an end-to-end managed service that will seamlessly integrate with your business and team.

Having a mindset shift on how you report and use social media will be the caveat to your success on the platform. There are many new and interesting opportunities every day, but it requires a lot more effort than it used to. The ultimate goal right now is to build and maintain mutually beneficial relationships with new and current customers. People may not be in the right position or mood to buy right now (depending on your product), but they will eventually.

2. Social Media Services

Different parts of Social Digital Services

Strategy​

We can create a social media marketing plan and strategy for your business or review and audit your existing strategy.

Our campaign audit and review will provide you with clarity and insights to assess your current marketing performance.
Our social strategists will turn the technical into tangible activities for each stage of the customer journey.

This can include creative requirements such as content calendars and scheduling, key deliverables and campaign milestones recommendations.

Our discovery sessions will capture your goals, objectives and timeframe considerations to allow us to create a strategic roadmap for your brand.​

Advertising

Our social media advertising is a fully managed service utilising social media platforms and channel that provide the ability to hyper target your audience to achieve core objective such as:
-building brand awareness (new customers)
-generating engagement and interest
-driving sales, enquiries and leads increasing brand recall and following

Our social advertising campaigns deliver an end to end solution. Our strategists work with our technical and creative teams to implement, execute and manage your campaign. All our Facebook Ads, Instagram Ads, Youtube and LinkedIn Ad campaigns are account managed by dedicated social media specialists in Melbourne who provide you with performance reporting, consultation and support.​

Creative

Our creative service provides design and creative capability for your business. We will work closely with your internal team(s) or provide creative support and capability if required. Our creative and design team will follow brand guidelines such as voice and tone, imagery, and other requirements you may have. Our captivating creative design will ensure that your audience is effectively targeted at each stage of the customer journey. Whether it’s brand awareness or compelling creative to drive sales and enquires, our creativity will leave an indelible impression on your audience. Our creative service includes: professional design such as image creation, ad copy and sales copy, general website and blog copywriting and more.

Optimising Instagram Social media

Inspiring Behavioural Responses
As all platforms are a great communication channel – more often than not, businesses use the platform to consistently promote their products. However, there are better ways by provoking behavioural responses by inspiring a connection to your brand. One common response can be seen as a curiosity and scarcity when you run a product teaser but is only limited to 3 orders.

Running Instagram Ads Alongside your Content
There are common tropes in the marketing of having to spend huge amounts to get results, but rather being creative with the strategy & targeting can lead to monumental success. If you are running an ad campaign for a specific niche, make sure the content aligns with the greater purpose of your Instagram account to promote more engagement and grow your following.

Using Network Externalities
Finding good influencers in 2021 is hard if you have no clue on what you are looking for.  The critical link between success and failure is relationship between the community and the influencer. If it is a one-way relationship of content being pushed to customers, the link is weaker than you think and maybe better finding a better and more engaged community.

Use Your Network
Engaging with your community is something all marketers need to really understand and the benefits you bring to them. Not only is it important for leaders to inspire their employees, it is just as important for Instagram accounts to inspire their followers. Businesses and brands were once a crucial part of our lives and how we see ourselves – now we are walking into the darkness as we are seen as monetary values. Look at creating content at scale by providing your users to submit posts and engage with them on a more personal level.

Brand Your Engagement
Creating engagement and measurable results, consider creating interactive hashtags. Everyone loves to hashtag, and as time continues – it’s also important to consider how your hashtags should be timebound as a capsule of memories. Creating a hashtag that your company (and other users) can search for is essentially free advertising. Every time someone posts a photo using the tag, they’re exposing your company to their followers. If you already have a popular brand slogan or phrase, consider making that your branded hashtag.

2. Social Media Services

Explore New Things

If you have wanted to expand your strategy to Instagram, now is the time to dig in and go for it. If you’re not sure how to use Instagram stories, but you think it might resonate, now is the time to try. If you’re not looking for new channels, but you’re curious to see how your customers would react to different kinds of content, more frequent posting, or other creative engagement methods, go for it! Now is the time to look for all ways to build relationships with your customers.

Experiment with new types of content
Try some of the functionality that platforms have introduced for engagement like polls on Instagram or Facebook.
Spend more time listening. Keep an eye on your customers engagement, your competitors, and influencers in your industry.

Get your customers engaged with calls for user-generated content.
No matter what direction you choose, now is the time to explore, look for new opportunities, and set the stage for better, more engaged customer interactions now and in the future. While these efforts may not lead to a direct increase in purchases right away, they’ll help you stand out, stay in touch and be a source of inspiration, entertainment, and information for your customers.

Businesses shifting their strategic decisions are becoming a norm as we near the end of ‘2020’. The pandemic has caused industries across the globe to transform into a digitally mature company. Still, small companies are finding it difficult to cope with the idea what they’re doing today should change if they’re doing well. In response to smaller players not improving their digital maturity, from our research we believe we have narrowed areas you need to shift, or you may end up crashing as you’ve hit the decline in your companies life cycle.

Whether you’re just exploring IG or you’re experienced but trying to navigate this new world, the steps below will guide you to the right solution during the COVID times.

Behaviours Have Changed
Following from knowing your customers is more important than ever. Marketing relies on empathy, and in times of needing to understand your customers, it’s essential to know what has shifted for them. Reassessing your customer’s current state and how you fit in will be critical for your customer’s happiness. Are there additional audience opportunities that you haven’t assessed that you could test now? The relationships you build through effectively knowing and meeting customer needs will endure long after the crisis is gone.

Paving the path to purchase

We build your brand for your customer journey

1. Awareness: Your brand is introduced to your target audience for the first time. Building brand awareness is the process of creating this initial recognition and introduction to your brand to an entirely new audience.

2. Interest: Your target audience is aware of your brand and the goal is to build interest by cultivating and nurturing a closer relationship, familiarity and affinity to your brand.

3. Consideration: Your audience is now the decision making stage and considering whether to make a purchase or taking a specific action. In this stage, messaging moves towards a stronger and more specific call to actions.

4. Action/Sale: Your audience has taken action towards becoming a customer, client or taking a specific action. Depending on your business model, this maybe an online purchase, an enquiry form submission or arranging a meeting/appointment for your servi

3. Social advertising platforms

Social media ad channels.

Facebook

With billions of monthly sessions and over 80% of Internet users on the platform, Facebook is one of the most targeted forms of advertising online.

Instagram

With over 30% of Instagram users using the platform to purchase a product online, Instagram platform is helping drive millions of product sales for business owners each month.

YouTube

YouTube provides excellent tools and best-in-class options for video advertisers, providing tools to support your goals & objectives, from driving awareness all the way to direct conversions.

LinkedIn

LinkedIn is the number one platform for B2B marketing effectiveness to build brand awareness, drive traffic and generate leads. Four out of five LinkedIn members are responsible for driving business decisions for their organisation.

Explore New Things

Social Media is changing, and the reasons why we use them are shifting alongside with them. Use of platforms are more than tools of communication, or channels of direct value – the use of these platforms need to be understood at a holistic level to reap benefits. We break down the keys to the success of using the platform by distinct steps.

Experiment with new types of content

Try some of the functionality that platforms have introduced for engagement like polls on Instagram or Facebook.
Spend more time listening. Keep an eye on your customers engagement, your competitors, and influencers in your industry.
Get your customers engaged with calls for user-generated content.

No matter what direction you choose, now is the time to explore, look for new opportunities, and set the stage for better, more engaged customer interactions now and in the future. While these efforts may not lead to a direct increase in purchases right away, they’ll help you stand out, stay in touch and be a source of inspiration, entertainment, and information for your customers.

Ensuring your marketing efforts are consistent; you need to draw from existing marketing strategies. Determining your audience is part of the bigger picture to your marketing strategy, do not think of other platforms and Instagram as two different places, but rather two roads connecting to the same city. Every platform is different, and the type of tactics you use will change.

Don’t know where to start?

Monitor popular event and interest hashtags related to your business. See who’s using and engaging with these hashtags and check out their profiles. Don’t forget to consider factors like age, location, gender, income, interests, motivations, and pain points

Conduct a Competitor Analysis

Once a foundation is established the next steps in ensuring the assumptions are met. Looking at a competitor and see what they’re posting and the engagement they are getting. If you already know, start by reviewing their Instagram Profiles – if not search for keywords. Once you’ve conducted a competitor analysis, it’s time to create a benchmark to measure your success – as it is fundamental to the continuous development of your social media channels.

Create a Content Calendar

Your competitors are posting roughly six images per week on Instagram. Accumulates to over 300 posts per year, at that frequency, it can be challenging to stay on top. Creating a calendar will save your time long-term as filling in your calendar with Instagram post types and play your caption, hashtags, and posting times in advance. Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers. With a content Calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts.

Consistency Driving Success

Don’t fall for the disjointed content strategy by changing up what you post every day or every week. Try to maintain a consistent brand aesthetic, and always try to align it to your companies Vision, Mission, Objectives and strategies (VMOS).

If you’re unsure about your brand personality, we would recommend looking at Simon Sinek’s Golden Circle. The brand aesthetic doesn’t just apply to visuals – aim to post images with your brand narrative in mind, too. Including compelling stories in your captions can make your brand more relatable.

  • Driving Sales: Once you establish a dedicated follower base, you can start converting those followers into paying customers. Here are some strategies.
  • Promotions: Deals, discounts, BOGOs, and other offerings are a great way to drive first-time sales with your Instagram audience. Be sure to include what your followers need to do to receive the offer, and mention a deadline to create a sense of urgency.
  • Contests: What better way to make someone a customer than by letting them try your product? 
  • Teasers: Instagram is a great platform to show your audience glimpses of new products before they’re available. 
  • Live launches: Consider showcasing a new product or service using Instagram Live.

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