Instagram Shop

Instagram Shop, Instagram Reels – Tying New Features with a New Instagram Homepage

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It feels as if you are in a loop and you keep pressing the add picture button to post your brunch to your story, to find out once again it is no longer at the centre of Instagram. You keep trying to remind your self of the change, but you could have sworn the memory of the button was still the same yesterday. 

We are guilty of not coming to terms with the change as we keep associating the centre of Instagram to adding a story and Instagram post, expecting a different result, but the realisation we are not alone in this may have been the best tactic Instagram could have introduced to force exposure of Instagram Reels with their new redesign. Not only did they force Reels on Us, but now have made it a lot easier to explore shops, making it even easier for small businesses to gain exposure on the platform. 

What is Instagram Reels & Instagram Shop?

Instagram Reels 

Similar to TikTok, Instagram aims to make it easier to create short-form content through audio and the creative tools Instagram has created. Not only is Reels similar to TikTok, but it is Instagrams attempt on regaining the organic growth on the paltform with the addition of being publically visible. 

Instagram reels work as a series of clips edited into one or recorded in full. The first clip can be accomplished by pressing and holding the capture button and seeing the progress indicator at the top. 

Features

  • Audio: Explore music from Instagram music library or use your own original audio, and allowing other public accounts to create reels with your Audio
  • Ar Effects: Instagram has a variety of effects available for you to spice your reels up
  • Time & Countdown: Choose from 15 to 30 seconds, and after you press record – you will see a 3-2-1 countdown.
  • Align: If you are looking to create seamless transitions, Align allows you to line up objectives from previous clips before recording. 
  • Speed: Slowing or accelerating parts of the video or audio.

Instagram Shop

The Instagram Shop is an excellent opportunity for many small businesses as the feature allows it easier for consumers to explore favourite brands and creators. If you are located in the US, you will be able to purchase some of product visible within the platform through Facebook Pay, which you can expect to be a global initiative. 

We explored the shop on a fresh account with no activity for the purpose of demonstrations.

New Instagram Shop Tab

The Instagram Shop has a great design with the importance on Thumbnails, you can expect small business owners starting to invest more in how they are able to showcase their products on the platform in a more visually appealing manner.

New Instagram Shop Choices

In the highlighted area, you will find buttons linking to other areas of the Instagram shopping experience:

  • Browse Shops: Browsing brands and creators on the platform
  • Editors Picks Gifts: Instagrams Picks
  • Shop Collections: Brands product categories/collections will be able to be displayed here (if set-up correctly)
  • Explore Guides: Long-form content marketing with influencers and brands using a blog to push products and recommendations.
New Instagram Shop Wishlist

Of course similar to how you used to save Instagram posts and probably never go back to, you are able to use the same feature in shops to save products you may be interested in!

New Instagram Shop Hamburger Icon Active

If the thumbnails are not your style, if you click the hamburger icon on the top right, you will be able to view all the quick thumbnails in a list format.

New Instagram Shop Tab

Guides is one of the most important parts of the shop for small businesses looking to capture trends, as this is a unique push to quality content over quantity, as long-form posts with purpose is providing substantial ROI for users as it provides more insights for the buying decisions.

New Instagram HomePage

The New Instagram Homepage 

New Instagram Homepage

This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young people looking to their favorite creators for recommendations on what to buy.

Introducing Reels and Shop Tabs – Adam Mosseri, Head of Instagram

Nearing the end of a wild year, 2020 has yet to come to an end as Instagram a widely used Application has pushed a massive change to the UI which many did not expect anytime soon. The recent change has sparked discussions on why does Instagram keep pushing changes many dislike, however the recent push puts Instagram Reels & Instagram Shop at the forefront of the application with some sneaky tricks on forcing exposure.

The redesign was the smartest and most cost-effective way of pushing Instagram Reels & Shop to everyone on Instagram. The most straightforward explanation of the redesign explores our understanding of how memories are formed. Memories are super complicated, but many academic will agree there are stages which all memories will undergo; encoding, storage, and reterival.

  1. Encoding is the process when information enters our memory,
  2. Storage is the process of storing information in our memory
  3. Retrieval is the process of outputting information from memory.

Understanding the Layout

Nearing the end of a wild year, 2020 has yet to come to an end as Instagram a widely used Application has pushed a massive change to the UI which many did not expect anytime soon. The recent change has sparked discussions on why does Instagram keep pushing changes many dislike. However, the recent push puts Instagram Reels & Instagram Shop at the forefront of the application with some sneaky tricks on forcing exposure. 

In the past, with the previous design, we actively stored the layout of the Instagram Homepage with set associations.

Centre of Instagram: Add Pictures + Stories

Next to the Centre: Activity

Before long, our long-term memory of the above associations occurred subconsciously when an active cue enters our mind: the need to post an Instagram story of your avocado on toast or a new Instagram Post. The cue will then lead our physical action to reach the locations on the application without needing to look as we have already formed the memory structure of the association.

Now we all realising when we reach to these sections, we are being introduced to a new memory structure: Instagram Reels & Shop. Not only are you exposed to the same type of content on TikTok, on Instagram – but this forced exposure over time will increase the penetration of the new feature, and increase the usage of both sections.

What Does It Mean?

There will be broad adoption very fast for many small businesses with the new integration; you will be able to find an increasing amount of companies change their approach to the platform, as now it is almost exactly like a storefront in a mall.

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