NEW Instagram Homepage! Introducing Instagram Shop & Instagram Reels Tab

Instagram Shop

Instagram Shop, Instagram Reels – Tying New Features with a New Instagram Homepage

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It feels as if you are in a loop and you keep pressing the add picture button to post your brunch to your story, to find out once again it is no longer at the centre of Instagram. You keep trying to remind your self of the change, but you could have sworn the memory of the button was still the same yesterday. 

We are guilty of not coming to terms with the change as we keep associating the centre of Instagram to adding a story and Instagram post, expecting a different result, but the realisation we are not alone in this may have been the best tactic Instagram could have introduced to force exposure of Instagram Reels with their new redesign. Not only did they force Reels on Us, but now have made it a lot easier to explore shops, making it even easier for small businesses to gain exposure on the platform. 

What is Instagram Reels & Instagram Shop?

Instagram Reels 

Similar to TikTok, Instagram aims to make it easier to create short-form content through audio and the creative tools Instagram has created. Not only is Reels similar to TikTok, but it is Instagrams attempt on regaining the organic growth on the paltform with the addition of being publically visible. 

Instagram reels work as a series of clips edited into one or recorded in full. The first clip can be accomplished by pressing and holding the capture button and seeing the progress indicator at the top. 


  • Audio: Explore music from Instagram music library or use your own original audio, and allowing other public accounts to create reels with your Audio
  • Ar Effects: Instagram has a variety of effects available for you to spice your reels up
  • Time & Countdown: Choose from 15 to 30 seconds, and after you press record – you will see a 3-2-1 countdown.
  • Align: If you are looking to create seamless transitions, Align allows you to line up objectives from previous clips before recording. 
  • Speed: Slowing or accelerating parts of the video or audio.

Instagram Shop

The Instagram Shop is an excellent opportunity for many small businesses as the feature allows it easier for consumers to explore favourite brands and creators. If you are located in the US, you will be able to purchase some of product visible within the platform through Facebook Pay, which you can expect to be a global initiative. 

We explored the shop on a fresh account with no activity for the purpose of demonstrations.

New Instagram Shop Tab

The Instagram Shop has a great design with the importance on Thumbnails, you can expect small business owners starting to invest more in how they are able to showcase their products on the platform in a more visually appealing manner.

New Instagram Shop Choices

In the highlighted area, you will find buttons linking to other areas of the Instagram shopping experience:

  • Browse Shops: Browsing brands and creators on the platform
  • Editors Picks Gifts: Instagrams Picks
  • Shop Collections: Brands product categories/collections will be able to be displayed here (if set-up correctly)
  • Explore Guides: Long-form content marketing with influencers and brands using a blog to push products and recommendations.
New Instagram Shop Wishlist

Of course similar to how you used to save Instagram posts and probably never go back to, you are able to use the same feature in shops to save products you may be interested in!

New Instagram Shop Hamburger Icon Active

If the thumbnails are not your style, if you click the hamburger icon on the top right, you will be able to view all the quick thumbnails in a list format.

New Instagram Shop Tab

Guides is one of the most important parts of the shop for small businesses looking to capture trends, as this is a unique push to quality content over quantity, as long-form posts with purpose is providing substantial ROI for users as it provides more insights for the buying decisions.

New Instagram HomePage

The New Instagram Homepage 

New Instagram Homepage

This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young people looking to their favorite creators for recommendations on what to buy.

Introducing Reels and Shop Tabs – Adam Mosseri, Head of Instagram

Nearing the end of a wild year, 2020 has yet to come to an end as Instagram a widely used Application has pushed a massive change to the UI which many did not expect anytime soon. The recent change has sparked discussions on why does Instagram keep pushing changes many dislike, however the recent push puts Instagram Reels & Instagram Shop at the forefront of the application with some sneaky tricks on forcing exposure.

The redesign was the smartest and most cost-effective way of pushing Instagram Reels & Shop to everyone on Instagram. The most straightforward explanation of the redesign explores our understanding of how memories are formed. Memories are super complicated, but many academic will agree there are stages which all memories will undergo; encoding, storage, and reterival.

  1. Encoding is the process when information enters our memory,
  2. Storage is the process of storing information in our memory
  3. Retrieval is the process of outputting information from memory.

Understanding the Layout

Nearing the end of a wild year, 2020 has yet to come to an end as Instagram a widely used Application has pushed a massive change to the UI which many did not expect anytime soon. The recent change has sparked discussions on why does Instagram keep pushing changes many dislike. However, the recent push puts Instagram Reels & Instagram Shop at the forefront of the application with some sneaky tricks on forcing exposure. 

In the past, with the previous design, we actively stored the layout of the Instagram Homepage with set associations.

Centre of Instagram: Add Pictures + Stories

Next to the Centre: Activity

Before long, our long-term memory of the above associations occurred subconsciously when an active cue enters our mind: the need to post an Instagram story of your avocado on toast or a new Instagram Post. The cue will then lead our physical action to reach the locations on the application without needing to look as we have already formed the memory structure of the association.

Now we all realising when we reach to these sections, we are being introduced to a new memory structure: Instagram Reels & Shop. Not only are you exposed to the same type of content on TikTok, on Instagram – but this forced exposure over time will increase the penetration of the new feature, and increase the usage of both sections.

What Does It Mean?

There will be broad adoption very fast for many small businesses with the new integration; you will be able to find an increasing amount of companies change their approach to the platform, as now it is almost exactly like a storefront in a mall.

Chatbots are Disrupting Industries. Make Your Decision Now

Chatbots Lavon Global

Chatbots are 24/7 Online Customer Service Team

What Are Chatbots?

Chatbots have been around for decades, and it is far from new technology, but for many, it is an excellent capability. Companies commonly explore chatbots as an easy go-to investment for digital customer experience. There are two areas a chatbot covers, which are

  1. Chatbots or chat functionality allows customer service representatives to reach out to your customers while they are browsing different areas of your website and engage them when it is the best time.
  2. The second is utilising Artificial intelligence to reach out to your customers based on behavioural inputs at times they are more likely to invest and nurture them by chatting to them

Nowadays, you can find chatbots across all platforms as companies such as Drift have taken the industry by storm with unique AI-driven lead nurturing. The only caveat to the usage of Drift is its price. However, Intercom and livechat can compete but I think it is essential to understand why you are investing in a chatbot. There are multiple ways you can take, but sometimes the ‘new feel’ of technology can ripe you into investing in a bot without understanding its purpose

Chatbot Assistance
Source: Chatbots (of) the future! (Phani Marupaka)

Benefits of ChatBots

Depending on your objectives, if you want to invest in a chatbot for messenger there are heaps of tools you can use, we have explored manychat and chatfuel for our needs. You will only need to understand conversational algorithms to get the full benefit of the platform.

  • Chatbots Designed for a Purpose. Generally, you will find a chatbot fulfilling a specific purpose in companies digital operations. The purpose of the chatbot will vary but generally helping customers with a specific problem or replacing a customer service representative 
  • Chatbots automate processes. Not only a chatbot can help nurture your leads to a qualified lead, but it can also help with analytics, contests, etc. They can do many things if you program it well
We have consolidated a list of things you need to do NOW to ensure you get the best VALUE for your money. 
  • Start with a plan
  • Your chatbot should be an embodiment of your brand
  • Solve Uncertainty
  • Add Human Attributes To Your Bot
  • Involve a Continious Improvement Mindset

1. Start with a Plan

Are you planning to educate your customers or are you planning to sell directly through the bot? Understanding both interactions are extremely important as both is possible depending on your online structure, but it also depends on how much time you are willing to invest into the creation. The design for this example will be a simple customer experience example.

2. Your chatbot should be an embodiment of your brand

Create a persona for your chatbot and the way it would react to certain questions. Do not use technology as a way to save time, but rather help your customers save time. Create a personality which resonates deerly to your customers. 

3. Solve Uncertainty

Everyone who informs you about chatbots explains to you all the things you should do at the start by nurturing them, but we like to go back to advise us on what could go wrong. This is common in agile practices, it is referred to as a premortem, and when you are planning a chatbot – you are running entirely on assumptions. 

Here our are recommendations on the areas needed to be covered

  • Areas of the business they need to know
  • The most significant pain point your customers have
  • The most significant assumption you have
  • Keywords your site is ranking for
  • Topics not covered by information but by an assumption

These will help to understand what your customers pain points are, and how you should structure your chatbot. You do not want your chatbot to be an extension of everything else but rather the answer to everything your customer is seeking. 

4. Add human attributes to your bot

The most common attribute added to all chatbots are a waiting time. This may be indicative of your brand, so make sure the waiting time isn’t too long or too short. Waiting times ensure it gives your users time to process all the information you are sending them. Unlike the bot, humans process information slowly, so ensure the text being sent to your customer is indicative of the average reading time and processing of your target market. 

5. Involve a Continuous Improvement Mindset

There is no perfect chatbot, as all chatbots and artificial intelligence are based on algorithms programmed within it. Until we reach a state where general intelligence is adopted and implemented in technology, you will have to come to terms with things that will break. Ensure everything you implement is based on the idea you are trying to replace a human with an artificial robot; it is essential to implement as many fallback states on queries, keywords, etc. You do not have the same amount of algorithm as Alexa, Siri, etc. So ensure you are continually looking at the analytics and data to change and improve your chatbot experience. 

We Hope These Ideas Help

Lavon Global is dedicated to ensure small businesses are heard during this time of uncertainty. If you are looking for a team dedicated on ensuring your success, reach out and see how we can help with your goals and objectives.

NEW Global Opportunities – Infomercials as Content

NEW Global Opportunities - Amazon Live

Innovation in eCommerce has been a hot topic as the industry giants range from young entrepreneurs to big corporates stealing the show. Influencers have been exploring every path to making money online and innovating ways to sell products indirectly. Amazon live is interesting as it takes infomercials for products and deals we all hated seeing on TV, but placed in a way you enjoy..? Amazon Live is a live-streaming platform on Amazon, for sellers and influencers to promote products and drive sales through live video where consumers can directly purchase your deals. 

The most common live-streaming platforms: Facebook, Instagram, YouTube and Twitch. But is Amazon Live worth exploring?

Starting Out

Global Opportunities - Amazon Live

To be able to qualify, you need to be a part of the Amazon influencer program and U.S. sellers. 


  • Amazon Influencer Program
  • Active Store Front
  •  U.S. Professional Amazon Seller or
  •  U.S. Vendor with an approved Amazon Store
  • iPhone User


  • Download the Amazon Live Creator app.
  • An iPhone or iPad (the app is currently only available for iOS users).
  • A strong and stable Wi-Fi connection.
  • You can go live directly from the app or connect to an external mic or camera 
  • When you’re setting up, choose the brand of the product you want to showcase (must be registered 
  • When you’re ready to go live, you will be asked to pick a brand of the product you want to showcase (the brand needs to be registered with Amazon’s Brand Registry).
  • Products will be added to a carousel to display below your stream 

Tips for Being Successful

1. Schedule time slots longer than 30 minutes but shorter than 2 hours

To be effective on Amazon, you will need to make sure you are live for at least 30 minutes. It is essential to understand the content you are creating is different than actual infomercials as you are an influencer, not just a salesperson. Engage with the shoppers, expand on the benefits and be authentic as you do not want to sell the products to make money. Instead, you are selling these to make the lives of the shoppers better.

2. Interact with the Shoppers

Of course, you may not have any viewers, but if you are an influencer ensure you are timing the time you go live with your viewers. It is essential to interact with them, get feedback and understand their purchasing behaviour. Encouraging them to receive notifications, follow you on other platforms. When your viewers are asking questions, treat every single one as a buyer who is willing to make a purchase and go out of your way to spoil them. Show them every feature why they should consider purchasing, and do not feel discouraged if you are repeating yourself.

3. Have a Reason

Do not sell your products directly and shove the product in their face; we all want to feel like we made the decision ourselves. It is essential to have a story to every stream and purpose, whether it is a special deal or promotional codes – add some uncertainty. The thrill of streaming is the fact it is a live feed, and it is essential to utilise the fact it is live to drive your decisions on what to stream. The best streams and the most engaging streams are the ones which add continuous reasons for shoppers to come past, as if you are going live every time there is a promotion, you may be making the sales, but you could have made more if the price was not their pain point, but a feature was.

Should You Try Amazon Live?

There is no clear answer, but as Amazon continues to grow into every Industry, you also have opportunities to grow alongside the growth of the company. Amazon live is a great service to watch as it has turned hated infomercials into content for shoppers on the platform. It is very important to see how this plays out as infomercials were generally hated and were filled with misleading and deceiving statements. Will Amazon live have the same issues?