How To Get Started With Digital in 2020 – Australia

How To Get Started With Digital Guide

How To Get Started With Digital in 2020 – Australia

The luxury of deciding on digital has ended as with many other small businesses during the 2020 pandemic… But if you are reading this, it might not be the case for you! As a small business, it is essential to have a digital presence as you need certainty when it comes to being able to reach your customers.

We have come up with a list of topics and guides to help familiarise your self with digital and how to use them. This is a guide on How To Get Started With Digital in 2020 and a list for you to be able to come back or refer people to.

  1. How to create a Facebook page
  2. How to create a YouTube page (TO BE ADDED)
  3. How to create an Instagram page (TO BE ADDED)
  4. How to create a LinkedIn page (TO BE ADDED)
  5. How to use Google search (TO BE ADDED)
  6. How to use YouTube (TO BE ADDED)
  7. How to create a Blog (TO BE ADDED)
  8. How to create a Podcast (TO BE ADDED)

1. Register for a Facebook Business Page

Create Button on Facebook

To create a Facebook business page, you need to use your personal Facebook account, and if you do not have a Facebook, this is might be the time to set up one for work purposes. Once you are on you will find a Plus Sign, you will need to click on it which will have a list of things you are able to do.

2. Select “Page” from the Menu

image 1 Lavon Global

A drop-down list will appear after clicking “Create.” Select the first option, “Page,” to create your Facebook Business Page!

If you were familiar with the old layout, you would have had two choices to choose between a “Business or Brand” or “Community or Public Figure.” but Facebook has made the process a lot simpler.

3. Enter Your Page Name

Page Name Lavon Global

Enter your Business Information. This should be the same as your actual business name. Then, choose a business category that best represents what your business offers.

4. Enter Your Page Category

Page Category Lavon Global

Your business category should best represent what your business offers. For example, a clothing brand could enter “Clothing,” which will then pre-populate a list of related options for you to choose from.

5. Upload Your Profile Picture & Cover Photo

Profile Picture and Cover Lavon Global

Now the fun and creative part! Facebook is a channel your customers will use to find your business so you should put your companies brand hat on and think how you want to showcase yourself on the platform. Businesses commonly use a logo but you may use any photo which is best suited.

With the cover photo, you will be able to upload either a video which automatically plays or a boring picture. You want your cover photo to be visually appealing and representative of your business!

Canva Custom Design Guideline Resolution
2050 x 780 Dimensions

6. Invite Friends to Like Your Page

Invite All Friends Lavon Global

With all businesses getting started with digital, the best place is to invite your current Facebook Friends which are connected to your personal account. Existing Facebook friends can provide a good initial base of likes for a new Facebook Business Page.

7. Navigate to Page Info

image 4 Lavon Global

In your left-hand menu you will find icons, find and select “Settings”.

6. Update your Business Information

image 3 Lavon Global

Now Navigate to Page info and Update Your Business information. Think of Facebook as the first place your customers will navigate to. Keep everything up to date, 100% of the time! We also offer a social media assistance package where we will communicate with you throughout the month and do they pdates for you.

8. Add a Button to Your Page

chrome dgn0bosEV8 Lavon Global

Facebooks allows you to have a big call-to-action (CTA) on your Facebook fo free. You can choose the one which is the most relevant to you and your business.

9. Get Started with Digital by Being Active

Creating a Facebook Business Page is only the first step to engaging with your customers. You will need to be active to be able to market your page and grow an audience.

Post frequently: New and frequent posts tell your fans and followers that you’re active, legitimate and care about them as customers. Old or expired posts could imply that your business is closed or isn’t invested in its customers. Use post scheduling to create posts in advance so your Page remains fresh, even when you’re away.
Post content that your followers will care about: The more relatable your content is, the more you’ll be able to connect with your audience. Potential customers who see content that matters to them may be more likely to become fans of your Page or trust your business.

Facebooks Recommendations

Get Started With Digital Part 1

We hope you enjoy the guide so far, we plan to keep updating this list with all the information you need to be able to go digital in 2020. We all need a list which is the most relevant, and we hope this can be it for you!

  1. How to create a YouTube page (TO BE ADDED)
  2. How to create an Instagram page (TO BE ADDED)
  3. How to create a LinkedIn page (TO BE ADDED)
  4. How to use Google search (TO BE ADDED)
  5. How to use YouTube (TO BE ADDED)
  6. How to create a Blog (TO BE ADDED)
  7. How to create a Podcast (TO BE ADDED)

Global Marketing Agency – Going Digital

Global Marketing Agency

Global Marketing Agency - Going Digital

The global marketing agency world has been put to the test as smaller agencies continue to strive across industries. When digital was fresh in the minds of consumers, it was tough to find experts in the field, but as the first phase of digitalisation has reached its course – we are entering new stages of value creation across the web. Global marketers are still unable to capture the value of digital transformation beyond a website and social media channels. It is important to understand how to improve existing human capabilities with new technological capabilities.

The approach many global marketers take is to integrate a full-service campaign by considering every aspect of a company and continue to drive the element across new digital directives.

All global marketing agencies, or often referred as creative agencies, or advertising agencies, are companies dedicated to designing and managing a brand’s design, marketing, branding, advertising, digital and social media campaigns. An advertising agency is generally independent of the client. Still, it can be an internal department within the agency that provides an outside point of view to sell a client’s products or services. The agency can also take over the overall marketing/branding and promotion strategy for its clients, which can also include sales.

Digitalisation has led to opportunities across all industries as digital disruption has caused many companies to fall to digital nomads. Digital nomads are experts who have utilised technology to a capacity beyond what was capable of exceeding human expectations—capitalising on areas where no amount of hours invested can equate to the same result. Global marketing agencies are funnily positioned to be in the same boat but were unable to capture the beauty of digital beyond human capabilities.  

Global Marketing Agency

Globalisation & Global Marketers

Globalisation and the adoption of the internet have levelled the field for global marketers as access to clients become easier. Most companies who incorporate a digital strategy, it is often referred to as a social media and website content strategy, which focuses on driving clients through long-term content creation.

To be able to compete with global companies, small businesses will need to look into investing upwards of over $100,000 into a global marketing agency as the structure of many companies focus on top-down business models, where the people executing are paid far less than the people at the top. You will find many graduates in digital who have spent their lives learning to only be paid the bare minimum. The prehistoric agency models are going to be disrupted as the business confidence across Australia reaches -4 in September and the reliance on small businesses to recover the jobs lost.

For small businesses to be able to compete they will need to swallow the pill of not knowing how to take their business further. Experts specialise in different growth opportunities, and some of them are more well informed of growth steps after a company grosses over 7 figures.

 

How We Operate

Our digital services help companies explore digitally on a global scale by providing a digital progression. Looking at how to incorporate digital alongside your existing structure – providing a new perspective of digital. Global marketers sometimes forget what it means to be global as tech companies continue to soar, leaving traditional companies in the dust. 

There are times when your business is amid internal wrangling over impending change; the involvement of an external adviser can break the deadlock. Lavon Global is built for small businesses who are looking for the most cost-effective solution to their problems. Reach out and connect with us to see how we are suited for each other.

NEW Global Opportunities – Infomercials as Content

NEW Global Opportunities - Amazon Live

Innovation in eCommerce has been a hot topic as the industry giants range from young entrepreneurs to big corporates stealing the show. Influencers have been exploring every path to making money online and innovating ways to sell products indirectly. Amazon live is interesting as it takes infomercials for products and deals we all hated seeing on TV, but placed in a way you enjoy..? Amazon Live is a live-streaming platform on Amazon, for sellers and influencers to promote products and drive sales through live video where consumers can directly purchase your deals. 

The most common live-streaming platforms: Facebook, Instagram, YouTube and Twitch. But is Amazon Live worth exploring?

Starting Out

Global Opportunities - Amazon Live

To be able to qualify, you need to be a part of the Amazon influencer program and U.S. sellers. 

Requirements

  • Amazon Influencer Program
  • Active Store Front
  •  U.S. Professional Amazon Seller or
  •  U.S. Vendor with an approved Amazon Store
  • iPhone User

How

  • Download the Amazon Live Creator app.
  • An iPhone or iPad (the app is currently only available for iOS users).
  • A strong and stable Wi-Fi connection.
  • You can go live directly from the app or connect to an external mic or camera 
  • When you’re setting up, choose the brand of the product you want to showcase (must be registered 
  • When you’re ready to go live, you will be asked to pick a brand of the product you want to showcase (the brand needs to be registered with Amazon’s Brand Registry).
  • Products will be added to a carousel to display below your stream 

Tips for Being Successful

1. Schedule time slots longer than 30 minutes but shorter than 2 hours

To be effective on Amazon, you will need to make sure you are live for at least 30 minutes. It is essential to understand the content you are creating is different than actual infomercials as you are an influencer, not just a salesperson. Engage with the shoppers, expand on the benefits and be authentic as you do not want to sell the products to make money. Instead, you are selling these to make the lives of the shoppers better.

2. Interact with the Shoppers

Of course, you may not have any viewers, but if you are an influencer ensure you are timing the time you go live with your viewers. It is essential to interact with them, get feedback and understand their purchasing behaviour. Encouraging them to receive notifications, follow you on other platforms. When your viewers are asking questions, treat every single one as a buyer who is willing to make a purchase and go out of your way to spoil them. Show them every feature why they should consider purchasing, and do not feel discouraged if you are repeating yourself.

3. Have a Reason

Do not sell your products directly and shove the product in their face; we all want to feel like we made the decision ourselves. It is essential to have a story to every stream and purpose, whether it is a special deal or promotional codes – add some uncertainty. The thrill of streaming is the fact it is a live feed, and it is essential to utilise the fact it is live to drive your decisions on what to stream. The best streams and the most engaging streams are the ones which add continuous reasons for shoppers to come past, as if you are going live every time there is a promotion, you may be making the sales, but you could have made more if the price was not their pain point, but a feature was.

Should You Try Amazon Live?

There is no clear answer, but as Amazon continues to grow into every Industry, you also have opportunities to grow alongside the growth of the company. Amazon live is a great service to watch as it has turned hated infomercials into content for shoppers on the platform. It is very important to see how this plays out as infomercials were generally hated and were filled with misleading and deceiving statements. Will Amazon live have the same issues? 

3 Strategy Shifts Needed Now

Strategy Shifts Needed Lavon

3 Strategy Shifts Needed Now

Social Media marketing has come to be a necessity to cater to the changing demand from the market. The virus has left its imprint across all industries and customer segments. Economists believe it will continue to devastate economies for years to come as governments struggle to make definitive decisions regarding the virus. A once in century scenario has panned out across the globe and whether you like it or not – it is going to affect everyone in some ways, or already have. Human behaviours have shifted, your segments have had assumptions turned on being more demanding – but has your marketing efforts changed? Social media strategy needs to be more agile instead of a waterfall approach to be able to cater to changing demand.

Community Centric Approach

In a world where there are growing concerns about having to stay six feet away from another, digital communities are growing as users are instinctively searching for places to connect. As increasing engagement across media channels regarding common interests (virus), businesses who can capture the same connection with their brand will be able to benefit during and post COVID. Facebook has taken the lead with these groups and even announced that they prioritize content from Groups that users frequently engage with

When building your campaigns for your social media channels, try tactics which spark long-term connection and engagement. Look at sharing sneak-peeks of your product, or regularly asking for your followers’ feedback will help to build a relationship between members and the brand.  

Solving Digital Pain Points

As wanting to speak to people has decreased, customers are expecting automation for tasks that should require no changes. As the future of the world turns toward digital, consumers are expecting brands to be attentive to their needs and questions in the comments at the drop of a hat: a recent study found that more than 60 percent of customers who complain on social media expect a response within an hour. 

If you can resolve issues over the internet you’ll be able to save money as social appears to be 83 percent less expensive than resolving it through a call center interaction. When it comes to service, consumers expect a personalized, human response rather than a copy and paste answer. Before developing a strategy for future customer service on social media, define your voice and tone, so that responses across platforms are consistent with your brand, moving forward. 

Find a Niche Now

Social media has shifted from being over-saturated to being niche dominated. If you plan to use the platforms to discuss your promotions, and expecting a high click-through rate; be prepared to fail. Platform usage increases year after year, everyone you know whether human or not, probably has a social media account. If you have no leverage outside of social media, and expecting a high ROI, you will need to shift your strategy on capturing a niche. Although mainstream platforms such as Instagram and Twitter continue to dominate the social media field, niche social media networks are increasingly gaining popularity amongst consumers. If you are unable to create a place within your strategy, you can consider using other sites or evaluate the network effect of your decisions. Your reach will also increase on these smaller networks, as compared to Facebook, which has more than 60 million business pages and less chance of reaching the right users. 

Ephemeral Content

Ephemeral content for social media is the type of content which can only be assessed for a short period. Stories are a great example of this but essentially creating rich media through short snippets with an expiry. Being able to use all forms of content in a strategic manner leads to more results than just posting once a day. Another great advantage of ephemeral content is the ability to share user-generated content (USG) easily. Recent studies have found that almost half of customers (48 per cent) claim that user-generated content is an excellent method for them to discover new products. With the nature of a VUCA world, at any given point in time; things can change – it’s essential never to place all your eggs in the same basket.

Optimising Instagram in 2020

Optimising Instagram

Optimising Instagram in 2020

Knowing what to post and knowing how your audience responds is crucial to optimising your Instagram account. To be able to measure your success on Instagram, you need to be able to know where you’re starting from, so you’re able to track where you are going.

Here are ten powerful Instagram Marketing tips to milk your cash cow.

Using Free Tools

To be able to, you first need to make sure can reap the benefits of Instagrams free tools, you need to sign up to an Instagram business account

Insights

Once you have signed up to your business account, you can view the following statistics

  • Impressions
  • Engagement
  • Breakdown of the demographics, including information on their age, gender, location, and most active hours
  • Weekly Insights showing how many impressions you earned for that time period and what your top posts were.
Once you have the answers of knowing who is interacting with, you are able to adjust your content to boost engagement.

Inspiring Behavioural Responses

As all platforms are a great communication channel – more often than not, businesses use the platform to consistently promote their products. However, there are better ways by provoking behavioural responses by inspiring a connection to your brand.  One common response can be seen as a curiosity and scarcity when you run a product teaser but is only limited to 3 orders. 

Running Instagram Ads Alongside your Content

There are common tropes in the marketing of having to spend huge amounts to get results, but rather being creative with the strategy & targeting can lead to monumental success. If you are running an ad campaign for a specific niche, make sure the content aligns with the greater purpose of your Instagram account to promote more engagement and grow your following. 

Using Network Externalities

Finding good influencers in 2020 is hard if you have no clue on what you are looking for. Influencer marketing is pushed across every agency, but in reality, you can do it your self by understanding the principles at play, and determining your return on investment. The critical link between the two is the value of the influencer is dependent on how many users join, and how valuable the relationship is to the page. If it is a oneway relationship of content being pushed to customers, the link is weaker than you think and maybe better finding a better and more engaged community. 

Use Your Network

Engaging with your community is something all marketers need to really understand and the benefits you bring to them. Not only is it important for leaders to inspire their employees, it is just as important for Instagram accounts to inspire their followers. Businesses and brands were once a crucial part of our lives and how we see ourselves – now we are walking into the darkness as we are seen as monetary values. Look at creating content at scale by providing your users to submit  posts and engage with them on a more personal level. 

Brand Your Engagement

Creating engagement and measurable results, consider creating interactive hashtags. Everyone loves to hashtag, and as time continues – it’s also important to consider how your hashtags should be timebound as a capsule of memories. Creating a hashtag that your company (and other users) can search for is essentially free advertising. Every time someone posts a photo using the tag, they’re exposing your company to their followers. If you already have a popular brand slogan or phrase, consider making that your branded hashtag. 

Boosting Sales with an IG Strategy

Boosting Sales on Instagram

Boosting Sales with an IG Strategy

Social Media is changing, and the reasons why we use them are shifting alongside with them. Use of platforms are more than tools of communication, or channels of direct value – the use of these platforms need to be understood at a holistic level to reap benefits. We break down the keys to the success of using the platform by distinct steps.

Create a Solid Foundation by Creating Goals

Ask yourself the Three Whys, to find a core reason for your decision.

  1. Why are you doing this?
  2. Everyone is else doing this?
  3. Why are they doing this?
  4. They’re reaching out to customers
  5. Why?
  6. The customers are on the platform.

Now you know the basis of your decision, to be successful you now need to map out the path to success. Setting a clear purpose with goals and a measurable metric. 

Segmenting your Instagram Audience

Ensuring your marketing efforts are consistent; you need to draw from existing marketing strategies. Determining your audience is part of the bigger picture to your marketing strategy, do not think of other platforms and Instagram as two different places, but rather two roads connecting to the same city. Every platform is different, and the type of tactics you use will change.

Don’t know where to start?

Monitor popular event and interest hashtags related to your business. See who’s using and engaging with these hashtags and check out their profiles. Don’t forget to consider factors like age, location, gender, income, interests, motivations, and pain points

Conduct a Competitor Analysis

Once a foundation is established the next steps in ensuring the assumptions are met. Looking at a competitor and see what they’re posting and the engagement they are getting. If you already know, start by reviewing their Instagram Profiles – if not search for keywords. Once you’ve conducted a competitor analysis, it’s time to create a benchmark to measure your success – as it is fundamental to the continuous development of your social media channels.

Create a Content Calendar

Your competitors are posting roughly six images per week on Instagram. Accumulates to over 300 posts per year, at that frequency, it can be challenging to stay on top. Creating a calendar will save your time long-term as filling in your calendar with Instagram post types and play your caption, hashtags, and posting times in advance. Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers. With a content Calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts.

Consistency Driving Success

Don’t fall for the disjointed content strategy by changing up what you post every day or every week. Try to maintain a consistent brand aesthetic, and always try to align it to your companies Vision, Mission, Objectives and strategies (VMOS).

If you’re unsure about your brand personality, we would recommend looking at Simon Sinek’s Golden Circle. The brand aesthetic doesn’t just apply to visuals – aim to post images with your brand narrative in mind, too. Including compelling stories in your captions can make your brand more relatable.

Driving Sales

Once you establish a dedicated follower base, you can start converting those followers into paying customers. Here are some strategies.

  • Promotions: Deals, discounts, BOGOs, and other offerings are a great way to drive first-time sales with your Instagram audience. Be sure to include what your followers need to do to receive the offer, and mention a deadline to create a sense of urgency.
  • Contests: What better way to make someone a customer than by letting them try your product? 
  • Teasers: Instagram is a great platform to show your audience glimpses of new products before they’re available. 
  • Live launches: Consider showcasing a new product or service using Instagram Live.

To find out more ways to monetise your content, read more from our blog on making money on Instagram.

5 Tips on Making Money on Instagram in 2020

Plans to Making Money On Instagram

5 Tips on Making Money on Instagram in 2020

Instagram continues to be a dominating social media network with over 1 billion active users of June 2018, and consumption grows midst a pandemic. Instagram belongs to Facebook and has played a central role in shaping pop culture and creating a new marketing term Influencers. With the social dilemma shining a light on the dark side of Instagram, social influencers need to understand their role as they play a key part in shaping their followers whether they want too or not.

  1. Launch a Video Streaming Service
  2. Teach What You Know
  3. Create Sponsored Content
  4. Sell your own Products
  5. Sell Affiliate Products

According to Shopify, IG accounts with 10,000 to 100,000 followers can make around $200 a post by acting as influencers for ideas or interests or by sharing photos and posts about sponsoring products. Accounts with 100,000 to one million followers can make $670 a post.

Monetising Video Content

Expand on your creativity by looking at ways to create valuable videos for people who are already hooked on your IG feed. Instead of posting content every day and flooding your IG page, you can create funnels for other platforms. Allowing you to expand your content but by boosting the quality above the norm as you will be more motivated on ensuring your fans are loved. Design your content you want to monetise by being able to passively earn for your hard work – the best part, you can use snippets of what you do to help promote your paid streams by also providing value for your free streams.

Teach What You Know

The fastest way to ensuring your financial freedom is to monetise your self. Organise your knowledge and skills into a digestible format, commonly e-books, audio, and video courses on Skillshare or Udemy. (We are also launching a platform like this, stay tuned!). Find a common question for your areas of expertise and create post series answering them, and then have a call to action to a platform where they’re able to purchase your skills.

Here are more examples:

  • Design: How To Create a Unique Logo With Calligraphy Tools
  • Parenting: How To Take Social Media Safe Pictures Of Your Kids
  • Wellness: How Music Boosts Our Productivity 
  • Dance: How To Choreograph An Instagram Reel 
  • Foreign Language: Common Phrases You Need To Know 

They don’t cost much to create and you can sell them in a wide range of prices, from $9.99 all the way up to $1,000

Create Sponsored Content

Everyone knows brands & businesses benefit from paying influencers, but did you know eight out of ten consumers make a direct purchase based on a recommendation by an influencer.

Generally, there are three types of posts, brands will ask you to do:

  • Tutorials
  • Giveaways
  • Unboxings

The key to making the most is having a high engagement rate as having an account with a huge following with a low engagement rate is not the key to passive income. 

Selling Products

Financial freedom in 2020 is revolving around income streams where you are able to monetise the hard work you already have put in. If you spent the last 5 years creating an Instagram account and have become an influencer – it may be time to start considering monetising your account.

Find businesses or brands willing to provide you with a unique URL link or code which you’re able to put into your posts and receive a percentage of every purchase made. Affiliate marketing should be the first step for anyone who has an Instagram account and needs an additional revenue stream.

If you purchase from a small-business frequently, consider reaching out to them if they’re able to provide you with an affiliate code. You can expect to earn a commission percentage ranging from 10% up to 50%.

Helping the Australian Economy Recover through Digitally transforming Victorian Businesses

Australian Flag

Lavon Global is helping Victorian businesses recover faster by providing transformative digital initiatives. Providing businesses with new opportunities in a pandemic struck-world, the uncertainty of the economy weigh heavily on small businesses.

The Australian Treasurer mentions the roadmap of recovery for the Australian economy is dependent on the digital transformation plans of small businesses unlocking innovative solutions. It is time to step up and take a stance on creating an Australia united by the small businesses of the country.

Governments are struggling to stabilise economies, and populations are struggling to face reality: entrepreneurs and small businesses who need to stand up and make a difference. Lavon Global wants to help decrease income disparity, help connect businesses to Victorians, and Victorians to local small businesses.

We believe we must aspire on transparency, innovation, continuous development, but most importantly ensuring our words leads to actions.