5 Core Principles to Overcome Struggles by Innovation

Innovation Principles

Struggles Breeding Innovation

The pandemic has shown individuals young or old in a time of uncertainty, can come together and find creative opportunities to cater to a shifting market. People found to be pivoting their businesses by utilising their existing knowledge, skills, and networks to the new needs. From companies redesigning their business model to produce & sell PBE equipment to their communities. Your local taxi to delivering groceries, the nature of innovation is often incremental, but, it is proven to be essential for survival and adapting to the VUCA world.

Who Is Winning?

Here are some types of businesses that are seeing a strong demand during the coronavirus pandemic:

  • Home health companies
  • Cleaning services
  • Delivery services
  • Fitness equipment and online fitness classes
  • Landscaping/yard care companies
  • Mask makers
  • Telehealth services
  • Bread-baking companies
  • Gardening suppliers
  • Tutoring businesses
  • Behavioural health providers

5 Core Principles to Innovation

Innovation initiatives can be broken down into five principles: redefine your problems, map your resources, use emerging technologies, encourage collaboration, and integrate end-users

1. Redefine Your Problem

Quickly assess and understand what is currently happening in your industry and business. Looking at your existing technology as a potential solution may give you a new sense of the problem too. Note that the most valuable knowledge about the problems can be found out through environmental analysis. 

2. Reallocate Your Resources

Try applying the VRIO model to find out if you currently have any competitive advantages to knuckle down on during these times. The key is to be able to match the problem you are facing with your existing resources, at the moment it is more crucial than ever to see if you are able to build a sustainable competitive advantage. 

Develop an inventory of “useful stuff,” including existing products, facilities, databases, software, talent, and expertise.

3. Use Emerging Technologies

The list is endless, as technologies and new SaaS platforms emerge. Look at integrating cloud computing, data analytics, artificial intelligence, and other tech can create an innovation sprint of continuous improvement. Technologies are only powerful when you are able to mix human and technology capabilities. 

4. Communicate More

This should be a given, but as seen across governments and corporations – communication is an afterthought. To really understand how to tackle the problem, you need to be able to identify all your internal actors and how they can provide a solution. Many barriers to innovation rely on the organisational structure, and the key to nimbleness is to being able to act like a start-up. Start-ups are able to consistently pivot as the company is built small so it can cater to changing markets. 

5. Integrating Feedback to Your Processes

To be able to survive you need to be able to consistently improve continuously. The time for waiting is over, there is no luxury of waiting for market research to determine your decisions. You need to be able to consistently make choices with your end users in mind. Consider adopting an agile approach towards operations and communications by incorporating feedback. 

 Small businesses need to be able to speed up their internal innovation by repurposing the knowledge, resources, and technology already at hand. It is common in industries where continuous improvement and agile methodologies are adapted, but the concepts are foreign to small businesses. Solutions to innovation are by understanding the best action you can take is to act in a way which prompts continuous improvement.

We Need Entrepreneurial Leaders Today Not Tomorrow

Entrepreneurial Leaders

We Need Entrepreneurial Leaders Today Not Tomorrow

The pandemic has caused a global reset across industries and economies across the globe. Jobs will not merely return by re-opening doors as many fear the uncertainty from virus from mixed handlings of the virus have sparked debates debating success. As many businesses will close permanently, nations will rely on new business ventures to help replace the jobs lost. The statistics show the reality of the situation we are facing and the uncertainty of the global economy. 

Quick Overview

 
 

 

Is there an Agency For you?

Lavon Agency Driving Innovation

Is there an Agency For you?

Businesses need to find an agency capable of delivering an integrated marketing strategy with the core being an innovative approach. It is essential to know how agencies differentiate themselves and how to get the best value for your budget.

The broad definition of a creative agency is the use of strategy to help clients achieve their goals – the process differentiates by the number of elements an agency focuses on to achieve the objectives. A typical example is: an advertising agency specializes in simple campaigns for one medium, but a full-service has an omnichannel approach of promotion. There are several types of creative agencies that focus on the areas outlined above. We explore them by their characteristics and outline what they commonly do.

Advertising Agency

The main advertising agencies create campaigns and materials to promote a clients product or service. Outlining a clear path towards a clients objective by either attracting new consumers or improving loyalty and recognition among their existing customer base.

Services Offered

  • Market research: Agencies often use environmental analysis tools to determine market trends, or hold interviews to find out key insights from customers 
  • Creation of branding strategies:  After an environmental analysis, agencies determine the path you should take by aligning a strategy to your Vision, Mission, Objective and existing corporate strategies. 
  • Production of advertisements: Following after the strategy and research, agencies will help produce advertisements they believe is suited to achieving your corporate objectives.  
  • Placement of advertisements: Agencies usually specialise in one medium for advertisements, whether digitally or traditional.  

Digital Agency

Commonly old digital agencies would work on screen-based products and services, expanding your technological capability. Now days, digital agencies, or in particular Lavon – we specialize in improving your companies digital maturity. 

Common Services Offered: 

  • Online presence: Establishing an online by creating digital touchpoints for your business and integrating an online experience. Using websites, social networks, digital applications to help improve your human capabilities by implementing technology within processes.
  • Data Analytics: Using insights to measure success and optimizing existing processes to drive better results and implementing data-driven strategies across the organisation to allow for a more efficient and agile company.
  • Business Development: Designing and developing systems to remove century-old administration by infusing technology & human capabilities. Driving digital improvements across organisation silos by connecting them to a centralised point

Consulting Agency

Consulting agencies, in essence, provides ideas and steps to help businesses attract new audiences or hold on to existing customers. They use client data and market research to ensure their strategies have the best chance of success. Consulting agencies often specialise in a specific area, such as implementation, business management or a particular industry sector.

Services Offered

  • Expansion into new markets: Using analytics, consulting agencies consider the current state of a business and create a roadmap of expansion into new markets. Providing a clear view of how they can expand and where it may be profitable. 
  •  Increasing sales and revenue: Informs businesses on how to create sales-boosting strategies by focusing on reducing operating costs and concentrate on increasing profits.
  • Launching new products or services: Guiding businesses on which new products or services consumers want and how to launch them.
  • Improving operations and processes: Consulting agencies assess a client’s processes to determine more efficient and effective procedures in all areas, including development, production, logistics and customer service

You can expect agencies to shift business models to accommodate all three areas by incorporating a digital model. Agencies have had little innovation but with the change in behaviours and business confidence, customers are expecting more with fewer investments. Some are able to incorporate consulting through digital offerings allowing businesses to explore a more cost-effective approach to business development. 

Helping the Australian Economy Recover through Digitally transforming Victorian Businesses

Australian Flag

Lavon Global is helping Victorian businesses recover faster by providing transformative digital initiatives. Providing businesses with new opportunities in a pandemic struck-world, the uncertainty of the economy weigh heavily on small businesses.

The Australian Treasurer mentions the roadmap of recovery for the Australian economy is dependent on the digital transformation plans of small businesses unlocking innovative solutions. It is time to step up and take a stance on creating an Australia united by the small businesses of the country.

Governments are struggling to stabilise economies, and populations are struggling to face reality: entrepreneurs and small businesses who need to stand up and make a difference. Lavon Global wants to help decrease income disparity, help connect businesses to Victorians, and Victorians to local small businesses.

We believe we must aspire on transparency, innovation, continuous development, but most importantly ensuring our words leads to actions.

UI/UX design. Two great tastes that taste great together.

Lavon UI UX Design

The New Focus on UX Design in Technology

 The phrase, “form over function” is a perfect description of a problem that was common in technology interfaces prior to the introduction of UX design. Technology developers were primarily concerned with how their device, app, and website interfaces looked. UI, or user interface designers had a field day cooking up slick, futuristic interface displays, with high-tech looking buttons and visually-arresting animations. It was all about eye candy, and it was Halloween and Easter every day of the year.

Unfortunately, this focus on form made function an afterthought. It simply wasn’t that important how the interface worked as long as it was flashy and exciting.

And this ushered in the dark ages of interface design, a period filled with cool-looking interfaces that were clunky and confusing, interfaces that often worked against the user instead of being helpful. Imagine an eye candy store where all the confections were thrown randomly onto shelves, without signs letting you know where to find what you were looking for. You’d have a store filled with visually-delicious items that no one wanted to shop at because they couldn’t locate anything.

Enter UX Design

In response to this candy-coated explosion of visual confusion, UX design became increasingly important. UX, or user experience design became necessary to reign in the excesses of UI designers fat on their steady diet of optical confections.

UX design isn’t at all concerned with how an interface looks. Most UX design is, in fact, done with wireframe buttons and simple interface elements devoid of discernible aesthetics. UX designers instead focus entirely on how an interface works. They’re concerned with how people experience the interface.

UI Designer: “Hey, you got your user experience in my user interface!” 

UX Designer: “You got your user interface on my user experience!” 

UI/UX Designers: “Delicious!” 

“UI/UX design. Two great tastes that taste great together.”

Is the interface intuitive? Is it clear to users what buttons do and where a click is likely to take them? Does the structure seem clear or does the interface element layout feel arbitrary? Does the interface help users feel they’re able to accomplish the tasks they came to the app or device to accomplish or is the interface getting in the way?

These are some of the questions UX designers try to answer. They work to impose useful structure on the visual designs of the UI designers. The two disciplines complement each other, which is why the whole field is now referred to as UI/UX design.

UI/UX Design is Born

By working together, UI designers are free to make stuff look cool, knowing that the UX designers will organize their visual designs in a way that creates a positive user experience. And the UX designers can spend their time building powerful user experiences that flow intuitively, knowing that the UI designers will flesh out these formless interface hierarchies with dynamic visuals that enhance the user’s experience, creating a beautiful interface that cleanly facilitates users doing whatever it is that they came to do.

To sum up, UI/UX design is the Reese’s Peanut Butter Cup of app, web, and device interface creation.